I.M.M.A. Innovations - Female Entrepreneurship

Female Entrepreneurship Spotlight

I.M.M.A. Innovations

Designed jointly in Stockholm and New York for urban people, who care for the environment, take pride in their possessions, value quality and timeless fashion.

I.M.M.A. is more than a bag. It’s a friendship, family, parenthood, sustainability, simplicity, female entrepreneurship and urban nomad lifestyle.

Meet the designers and founders —

The production of backpacks was a long journey with constant and steady, but sometimes slow improvements. Finally, I.M.M.A is proud and ready to offer its products for your comfort. I.M.M.A grew up and was developed hand by hand with the lives and personalities of Indra and Marianne.

A mother of two, based in Stockholm, carries around not only her own things, but also kids books, football clothes, snacks and more. She needs a resilient, spacious, and practical backpack, as well as good looking and elegant enough for business meetings.

Rides her bike all over New York City. She carries her laptop, a fresh set of clothes and daily makeup. She wants her backpack to be as light and compact as possible, since she’s most likely about to walk into the next meeting or coffee with a friend.

I.M.M.A. Backpack


Get rid of heavy purses, handbags, briefcases,… According to the American Association of Neurological Surgeons, as many as 75-85 percent of Americans will experience back pain at some point in their lives. Considering that the U.S. population is over 330 million, that’s a lot of hurting!

I.M.M.A is more than a bag, it’s a friendship, family, parenthood, sustainability, simplicity, female entrepreneurship, urban nomad lifestyle!

Made in the USA, designed and innovated in Sweden.

Made from 100% organic and recycled fabrics.

Laptop sleeve fits up to a 13″ device.

Share this:


Made from 100% organic and recycled fabrics:

  • Organic Canvas – Inside and outside
  • Recyclables (recycled water bottles) – handles, shoulder straps, laptop pocket
  • Treated with durable water repellent
  • Size: 12″W x 16″H x 5″D
  • Laptop sleeve fits up to a 13” device
  • High quality YKK zippers
  • Hand wash with cold water
  • Limited edition
  • Lifetime guarantee for normal wear and tear

#femaleentrepreneurship #urbanbags #sustainablefashion #IMMAInnovations

Additional information

Weight .7 lbs
Dimensions 5 × 12 × 16 in

Black, Navy, Dark Brown, Tan


There are no reviews yet.

Be the first to review “I.M.M.A. Backpack”

Returns & Exchanges
I.M.M.A. will gladly accept returns and exchanges.

Contact within: 14 days of delivery

Ship items back within: 21 days of delivery

Unless they arrive damaged or defective, I.M.M.A. cannot accept returns for custom or personalized orders.

Conditions of Return
Buyers are responsible for return shipping costs. If the item is not returned in its original condition, the buyer is responsible for any loss in value.

Pin It on Pinterest